Collection launch communication
An audience-specific communication plan connects the selected business need with approved information and a useful next action.
Jewellery / Marketing
Connect interest to a useful next step.
Choose the channels, content and enquiry journey around the business problem—not a fixed number of posts.
What the work can include
Marketing deliverables for jewellery
Product and consultation-page improvements
Existing page structure, copy and calls to action are reviewed together. New pages, integrations and custom software are scoped separately.
Occasion-led creative planning
Channels are selected only after checking scope, audience relevance, permitted use and the readiness of the next step. Spend is approved separately.
Scoped relevant campaigns
The form or handoff asks for only the information needed for a useful response. A named client owner receives the next action.
Appointment-enquiry routing
Workflow setup includes agreed triggers, permissions, exception handling and staff instructions. Usage charges are not part of the service fee.
Purchase-support content
A reporting definition distinguishes activity, valid enquiries and client-recorded outcomes. Unavailable attribution is not invented.
Metal, gemstone, hallmark, provenance and certification claims require verification. Product photography, authentication and payment processing are not included.
Built for jewellery
Know the rules.
Show the proof.
Industry expertise is the part a generic agency or an AI tool cannot fake. Every claim we help publish is checked against these first.
Rules we work within
- BIS hallmarking with HUID for gold jewellery
- Clear disclosure of natural vs lab-grown diamonds and stone certificates
- Consumer protection guidelines on pricing transparency
Pointers for review, not legal advice. Specialist sign-off is arranged where your claims need it.
What a trustworthy jewellery brand shows
- BIS hallmark / HUID
- Transparent price breakdown
- Certified stones with disclosure
- Buy-back and exchange policy
Use this to judge any provider—including us.
What reaches your team
A useful handover.
Not a mystery report.
- The approved work plan and final deliverable folder
- Access and ownership record for agreed accounts
- Approval log and factual sources provided by your team
- Measurement definitions and the limits of available data
- Priority recommendations for the next phase
Free · 2 minutes · no email
How healthy is your
jewellery brand?
Answer eight quick questions written for jewellery businesses. Get a score, your weakest area and the first three things to fix.
- Sample questionHallmark/HUID and stone certification are explained on product pages and in store.
- Sample questionPrice breakdown (metal rate, making charges, stones, GST) is shown before purchase.
- Sample questionYour collections have names and stories customers remember.
The customer experience
Craft-to-consideration programme.
These are the stages we design around. Open the interactive map to inspect the work and handoff.
- 01
Discover
Introduce the design language and collection.
Collection story - 02
Consider
Present accurate materials, dimensions and verified credentials.
Product-detail structure - 03
Consult
Capture occasion and preferences without pressure.
Appointment or purchase-support brief - 04
Continue
Support care information, genuine feedback and permission-led follow-up.
Post-purchase communication
What is included in marketing for jewellery?
Typical deliverables are collection launch communication, product and consultation-page improvements, occasion-led creative planning, scoped relevant campaigns. The exact quantities, revisions and handover are fixed in the statement of work before work begins.
How much does marketing cost?
Work usually starts with Diagnose the problem (from ₹35,000), which confirms whether marketing is the real priority. The closest engagement, Fix my consultation-to-purchase journey, has a proposed starting fee of ₹60,000 one-time. A final quotation follows the scope agreement.
How do you measure marketing?
Against measures agreed up front, such as relevant collection enquiries, recorded consultations, client-confirmed purchase handoffs. Activity, valid enquiries and client-recorded outcomes are reported separately, and missing attribution is documented rather than estimated.
What do you need from us?
A named reviewer, accurate business information, authorised images and evidence, access to the relevant accounts and an operational contact who owns the next customer action.
Is hallmarking mandatory for gold jewellery in India?
Yes. BIS hallmarking with a unique HUID is mandatory for most gold jewellery sold in India, and customers can verify it. Explaining it clearly is one of the simplest trust signals a jeweller can give.
How should jewellers show making charges?
Separately and clearly: metal weight and rate, making charges, stone value and taxes. Transparent breakdowns reduce hesitation for high-value purchases.
The next considered step
The detail makes the difference.
Let’s start there.
Tell us about the business, the gap and the work you need. Start with a useful brief—not a bigger package.